Most people I speak to say “cold email is dead.” That’s been our experience is well. With warm-ish contacts, response rates are declining. Completely cold contacts have response rates very near zero. We’re not outliers.
Some, however, are succeeding.
3% Ready to buy 17% Information gathering 80% Unaware (their problem or otherwise completely unaware)
Create two different sequences.
Ready to buy
Example
Hey [NAME].
I noticed [SOME RELEVANT OBSERVATION].
Since [REFERENCE TO RELEVANCE], if we could [DO A RELATED THING], would that be of interest?
PS [SOCIAL PROOF WITH OUTCOMES].
Side note, when mentioning outcomes, use precise, not rounded numbers for legitimacy.
Example
Hey [NAME],
I noticed [SOME RELEVANT OBSERVATION].
Since [REFERENCE TO RELEVANCE], I have something might be of interest. Don’t worry. It’s completely free.
[OFFER SOME RESOURCE OF VALUE].