Mike Wilhelm

Marketing Resources

2 min read

Education

The CMO’s Guide to B2B Advertising A guide form a marketing agency. The Ultimate Guide to Scaling Paid Ads Without Wasting Budget

Lead Generation

Netline: Programmatic lead-gen platform. Uses content syndication in partnership with publishers.

Anonymous quotes from people who have used it:

“I recently ran a campaign through them for a masterclass we put on re: ad messaging for B2B and was actually really surprised by the results - both in terms of quality and cost-efficiency. Like you, I never thought highly of content syndication but after this campaign I’m definitely more of a believer - as long as it integrates into the larger advertising / GTM strategy.”

“I used their self service model 5+ years ago and appreciated the levers in your control to throttle or accelerate campaigns based on spend and performance. You do need to have a solid follow up process in place to combat the issue you mentioned of asset amnesia.”

“they are ok IMO. Syndication isn’t anything more than buying opted in leads. I’d evaluate based on match rate of your ICP and CPL”

Account-based Marketing (ABM)

Applecart: Helps marketers identify, reach, influence buying committee members and influencers.

Madison Logic: ABM ad-buying platform

  • Services
    • ML Insights
      Make data-driven decisions that drive conversions and ROI.
    • ABM Content Syndication
      Put your best content in front of top global accounts.
    • ABM Display Advertising
      Advertise to the accounts showing in-market activity.
    • ABM Connected TV
      Drive demand with hyper-targeted video advertising.
    • ABM Audio Advertising
      Engage buyers as they’re streaming music, news, and podcasts.
    • ABM Social Advertising with LinkedIn Ads
      Maximize exposure on the largest B2B social network.
    • ML Measurement
      Get full visibility into revenue and pipeline impact.
    • Integrations
      Streamline collaboration with MAP, CRM, and LinkedIn integrations.

Data

Bombora: Industry leader in intent data.

Creative

Help a B2B Writer: Find writers for B2B content.

Direct Mail

Handwrytten: Direct mail postcards written using an autopen.

SEO

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